Hey, I’m Franzi
Founder of Franzify SEO – SEO Strategist for Sustainalbe Visibility
I help freelancers, teams and businesses make their services and products strategically visible – without the jargon or overwhelm. Good SEO should support you, not stress you out.
Human-First SEO
100%
Transparent Processes
100%
Collaborative Work
100%
Who I work with
Freelancers & Solopreneurs
You’re the expert in your field and I help you get found for it, without the overwhelm. Think: SEO that fits into your workflow, not the other way around.
B2B & SaaS Companies
Tech and service providers scaling in DACH markets or optimizing for German-speaking users. From local SEO setup to content that fits the market: I’ve got you covered.
Agencies (White-Label)
Need local DACH expertise for your clients? I work behind the scenes so you can deliver results under your brand: seamless, scalable, and confidential
What You Get:
What You Get
(Businesses & Solopreneurs)
1: SEO tailored to you
No one-size-fits-all plans, just strategies designed for your business, goals, and resources. Whether you’re a solopreneur or a growing team, I adapt to where you are.
2: Honest Assessments
We’ll figure out together if SEO is the right move for you right now, or if there’s a smarter path. No hard selling, just straight talk.
3: Knowledge, Not Dependency
You’ll understand what we’re doing and why, so you can grow more independent over time.
4: Accessibility as Standard
Clear language, structured content, and technical basics so everyone can use your website.
What Agencies Get
(White-Label SEO)
1: Seamless Integration
I slot into your workflow like an in-house team member, no client friction, just results. Deliver German SEO under your brand while I handle the heavy lifting.
2: Local DACH Expertise
From hreflang to cultural nuances, I ensure your clients’ content ranks in Germany, Austria, and Switzerland, without you needing to hire locally.
3: Transparent Reporting
Monthly reports in your format, with clear metrics and action items. Your clients see progress, you save time.
4: Scalable Support
Need extra hands for a pitch or a sudden project? I’ve got your back, no long-term commitments required.
My Approach to SEO
I’ve been doing SEO for over a decade, from in-house roles at companies like SIXT to freelancing. One thing never changes: Good SEO starts with understanding your goals and audience, not keywords or algorithms! My work is built on three principles:
- Human-first: SEO should serve people, not just search engines. If your content doesn’t help your audience, neither will my work.
- Transparent: No ‘secret sauce’ or black boxes. You’ll always know what we’re doing and why.
- Sustainable: I focus on long-term growth, not quick fixes that fizzle out in six months.
Whether you’re a solopreneur, a B2B company, or an agency, my goal is the same: Make your expertise/services/products visible: without the jargon or overwhelm.
My SEO Journey
#Native German
•
#10+ years SEO
•
#International markets
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#Strategy + content + accessibility
•
#No jargon just clarity
2024–Today: Founder of FranzifySEO
Helping freelancers, B2B brands, and agencies with clear, jargon-free SEO strategies and a focus on DACH markets and accessibility.
2018–2024: Senior Professional SEO at SIXT
Built the B2B website from scratch for 7 markets (DACH/US/UK/NL/IT/FR/ES) and led content clusters, hreflang setup, and cross-team projects.
2016–2018: Senior SEO Manager at Online Solutions Group
Managed A/B client accounts with full SEO consulting, strategy development, and performance monitoring, from keyword analysis and content strategies to relaunch projects.
2016: Technical SEO Manager at Onlineprinters
Led independent strategic and operational management of international SEO activities. Executed technical improvements and collaborated with external partners for seamless implementation.
2011–2016: From Working Student to Junior SEO Manager at Immowelt
Started as a working student and grew into a Junior SEO Manager role, responsible for traffic/keyword analysis, link detoxification, and content seeding—including blogger relations, social seeding, and YouTube SEO support.
A Little More About Me
I’m Franzi—SEO nerd since 2011, cat mom since 1999, and freelance SEO strategist helping brands cut through the noise (and the jargon). When I’m not auditing websites or untangling failed AI copy messes, you’ll find me:
- Crocheting (always in need of yarn – so book me or send yarn!).
- Digital illustrating (because who doesn’t dream of illustrating a children’s book one day?).
- Learning Swedish (but stuck at the ficka chapter for ages now – any tips welcome!).
- Reading (former book blogger, still never without a book).
- Reliving Childhood (each time I visit my godchild).
- Managing my two office cats, Muffin and Pixel (they approve all my SEO strategies).
Why my SEO?
Because the web should work for everyone: accessible, sustainable, and without the BS. Whether you’re a solopreneur, a B2B brand, or an agency, I’ll help you get found by the right people (and ignore the rest)
Franzify your SEO and: